Media codes- reading an image
1. Technical code - The technical codes used include the camera shot of 50 cent, with a close up being used to show a recognisable figure/star. The low-key lighting creates a dark, ominous and mysterious atmosphere. Editing is also used through the text design and composition including the use text overlay. Verbal/written code - The verbal/ written codes include the slogan, which is unique and uses a serif font to create a traditional sense of authority, linking 50 cent. Anchorage text focuses the audience’s attention and is written from a 1st person perspective. The brands name is also used to create recognition. Symbolic/ non verbal code - the non verbal and symbolic codes include the monochrome colour scheme using black and white to create a muted and dull feeling. The facial expression is serious with a direct address, which links to lifestyle. The O’s in the text represent bullet holes, suggesting gang violence and that he has been shot in the past. The fingerprint...