Sariyah Yr12 Exam

  1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Structuralism: Factsheet questions and film trailer analysis 7) Genre: Factsheets and genre study questions 8) Narrative: Factsheet questions

  1) What example is provided of why visual iconographies are so important? Genres are categories or types of media text. Genres are recognisable through the repeated use of generic codes and conventions. 2) What examples are provided of the importance of narrative in identifying genre? 3) What are the different ways films can be categorised according to Bordwell?         Period or Country, e.g. US films of the 1930s  Director / Star, e.g. Ben Stiller Films  Technical Process, e.g. Animation Style, e.g. German Expressionism;  Series, e.g. Bond;  Audience, e.g. Family Films  4) List three ways genre is used by audiences.     They are able to compare a text through its shared characteristics with another. If you try to describe a TV programme to someone who has not seen it, you are likely to define its genre and then clarify what other text it is similar to. They use their prior knowledge of the genre to anticipate whether...

  Part 1: Media Factsheet reading 1) What is the definition of structuralism provided by the Factsheet?  Structuralism is a theoretical perspective that emphasises the existence of universal structures underlying the surface differences and assumed randomness of various cultures, stories and media texts. For example, this theory suggests that there are ‘structures’ inherent in narratives so patterns can be observed even across texts that appear to be unconnected. 2) What are binary oppositions and why are they important? a pair of related terms or concepts that have opposite meanings and are defined by their mutual exclusion 3) How do genre and auteur theory link to structuralism? Genre and auteur theory link to structuralism by viewing films as systems of shared codes, deep-rooted binary oppositions, and recurring structural patterns rather than isolated expressions of individual genius   4) Look at page 4 of the factsheet. What is post-structuralism? rejects fixed meani...

  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?       Oppositional- promoting gang violence and street culture  Preferred- the advert is trying to promote individuals to embrace who they are no matter their background or status.  negotiated -   the audience portrays the rapper as "gangster" or "criminal" whilst also recognising that he is a famous celebrity who reebok uses to promote their brand to attract a wider audience . 2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analysed for last week's work?    P referred: the advert is aimed at men and encourages them to see the product as masculine and effective. The bold red colour, large text and image of the brush make the advert stand out and suggest confidence and strength. Negotiated: the audience understands the advert  is targeted at men but does not necessarily agree that the pr...

1.   Technical code - The technical codes used include the camera shot of 50 cent, with a close up being used to show a recognisable figure/star. The low-key lighting creates a dark, ominous and mysterious atmosphere. Editing is also used through the text design and composition including the use text overlay. Verbal/written code - The verbal/ written codes include the slogan, which is unique and uses a serif font to create a traditional sense of authority, linking 50 cent. Anchorage text focuses the audience’s attention and is written from a 1st person perspective. The brands name is also used to create recognition. Symbolic/ non verbal code - the  non verbal and symbolic codes include the monochrome colour scheme using black and white to create a muted and dull feeling. The facial expression is serious with a direct address, which links to lifestyle. The O’s in the text represent bullet holes, suggesting gang violence and that he has been shot in the past. The fingerprint...

  1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? Suspicion, tension and urban stereotypes . 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning?  a signifier doesn't just have one meaning behind it is open to multiple interpretations  depending on the context.    Part 2: Media Magazine theory drop - Semiotics  1) What did Ferdinand de Saussure suggest are the two parts that make up a sign?     signifier and signified     2) What does ‘polysemy’ mean?  something that has multiple meanings 3) What does Barthes mean when he suggests signs can become ‘naturalised’?      When a sign is naturalised, its cultural, political, or ideological origins are completely hidden, making the artificial meaning feel entirely "normal. 4) What are Barthes’ 5 narrative codes?   ...